Acupuncture marketing: A small practice pays $2,000 to $5,000.

One offshore channel, SEO or paid media alone, runs about $500 to $1,000 a month. A partner for a small acupuncture practice, measured on new patients and revenue, runs $2,000 to $5,000 a month. The gap is the job you are hiring for.

The two ranges

What do the two ranges buy?

Both ranges are real offers in this market. They hire different people to do different work. How that shows up with a generic agency.

01

What does $500 to $1,000 a month buy?

Offshore talent for one service, usually SEO or paid media. A lot of that work is thin, and a lot of it comes from a model that has never had to learn how an acupuncture practice books, bills, or talks about a condition. Choose it when you want a channel running and you are ready to judge the patients yourself.

02

What does $2,000 to $5,000 a month buy?

One partner for a small practice, accountable for new patients and revenue. The work can include ads, the website, follow-up, and the reporting that ties them together. That partner should also tell you when a channel is the wrong place to spend, including SEO you do not need.

03

When is more SEO the wrong bill?

When the practice already ranks first for the highest-intent searches in its area, there is little left for SEO to move. Paying for it anyway is a common result of hiring someone who only sells SEO. The constraint may be the page, the follow-up, or the fact that nobody can see which campaign produced a patient.

04

What happens when each channel has its own vendor?

SEO with one person, ads with another, and the website with a third. You become the one who has to make them agree. None of them owns the path from the click to the booked patient, so a cheap channel and a second cheap channel still leave the practice managing the work.

Common questions

Questions from practice owners.

How much does acupuncture marketing cost?
One service from offshore talent, SEO or paid media, runs about $500 to $1,000 a month. A partner for a small acupuncture practice, measured on new patients and revenue, runs $2,000 to $5,000 a month. The higher range can include ads, the website, follow-up, and reporting that ties them to the patients who booked.
Is the $500 option a mistake?
It fits an owner who wants a single channel running and is ready to judge the patients personally. The risks are thin work, little knowledge of how an acupuncture practice books and bills, and a stack of vendors who never talk to each other. It is also easy to keep paying for SEO after the practice already ranks first for the searches that book.
What moves a practice from one range to the other?
The job. A single channel has a single price. A partner who is accountable for new patients and revenue, and who will say when a channel is the wrong place to spend, is the $2,000 to $5,000 engagement. Market, number of locations, and the state of the website and the ad accounts change the work inside that range.

Who you work with

The people you talk to do the work.

Dan RamosFounder / Growth Engineer, High Country Digital

Page updated

Dan has been one of the few people to deliver on what he promises. He's prompt and follows up, I never have to wonder what the status of my project is. I knew Dan would be great to work with as soon as I saw how organized he is and is able to reduce a problem down to an easy project he can fix fast. Thanks Dan!
Anthony GordonOwner, Integrative Family Wellness: acupuncture in Smithtown, New York

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