Paid Media: Ad spend, traced to revenue.

We connect Google and Meta campaigns to landing pages, conversion tracking and downstream sales data, so spend can be judged on business outcomes.

Get an ad account reviewWhat we run

Google Ads overhaul

Thrive Spine & Sports Rehab

3.4×Conversion rate
4.76% to ~16%
5.3×Weekly conversions
8 to 42
−73%Cost per conversion
~$187 to ~$50

Three months before the overhaul against the three months after; Google Ads spend rose far less than conversions did.

  • 4.2×

    Average ROAS over six months

    Princeton Acupuncture

  • 9:1

    First-month ROAS

    Princeton Acupuncture

  • −86%

    Cost per lead after the redesign

    Princeton Acupuncture

Meta Ads for Princeton Acupuncture & Oriental Medicine, measured on the revenue each dollar of spend returned. Read the case study

What we run

A fixed playbook, applied to your market.

01

Audit & quick wins

We audit the account, tracking, landing pages and follow-up to find what is working, what is wasting spend and where the quickest gains are.

02

Account structure

Campaigns built around your services and service areas, with exclusions that stop spend leaking into the wrong places.

03

Conversion tracking

Verify conversion events and, where systems allow, connect server-side and offline outcomes so campaigns can learn from qualified leads and sales.

04

Creative

Static, video and UGC-style ads produced in enough volume to test properly, with losing variants replaced before fatigue sets in.

05

Landing pages

A dedicated page for each campaign: one decision per page, fast on a phone and wired to the CRM.

06

Monthly optimization

Budget moved toward what sells, search terms and placements pruned, and a monthly read on cost per sale with the next change named before the call ends.

Where the click lands

Every click lands on a page built for it.

Every campaign gets its own landing page: one decision per page, built for that campaign’s traffic and wired to the CRM, so a submission starts the follow-up at once.

The Princeton Acupuncture digital back-pain assessment that replaced Meta instant forms: "Find the root cause of your back pain"
The same assessment landing page on a phone, where most Meta traffic arrives
The back-pain assessment we built to replace Princeton Acupuncture’s Meta instant form. Read the case study or see how we run acupuncture ads.

Common questions

Before the first dollar.

How long before we see results?
The first two to three weeks are data collection: campaigns need conversions to leave the learning period, and creative needs a test cycle. Leads usually start in the first fortnight; a stable cost per new customer takes sixty to ninety days, which is why we ask for ninety days before judging the results.
Should we start with Google or Meta?
It depends on the market. If people already search for what you sell, Google usually goes first because the intent is there; if search volume is thin, or customers don’t know to look for it, Meta goes first because it creates the demand. Most businesses end up running both.
Who owns the ad accounts?
You do. Campaigns are built in your Google Ads account and your Meta Business Manager, on your own pixel and conversion setup, and we work in them with the access we need, so nothing has to be rebuilt if we stop working together.

Connected capabilities

Work that connects.

Ad account review

Put your budget where it sells.

Tell us what you spend and what it returns today. We’ll review the accounts and tell you what to fix first, and whether more budget would pay.

Get an ad account review