Custom Engineering: Build the missing revenue infrastructure.

We build applications, APIs and data systems for revenue problems that standard platforms cannot solve cleanly. Every integration is scoped before the build.

Scope a buildWhat we build
The Princeton Acupuncture digital back-pain assessment that replaced Meta instant forms: "Find the root cause of your back pain"
The same assessment landing page on a phone, where most Meta traffic arrives
A custom assessment funnel we built to replace ad lead forms.

What we build

Engineering for the gaps between systems.

We design and build the application, integration or data layer your revenue process requires, with delivery and ownership agreed before work begins.

01

Custom software

Portals, intake tools and internal dashboards for the jobs a subscription almost does.

02

AI automation

Defined workflows for lead analysis, follow-up and operations, with human review where needed.

03

CRM integrations

Connect lead capture and sales systems, with supported and custom integrations scoped separately.

04

Integrations & data pipelines

Systems that were never meant to talk, connected so the numbers agree from the first click to the sale.

05

Ecommerce & storefronts

Shopify and custom storefronts that put browsing, buying and checkout on one fast path.

06

Hosting, security & maintenance

We host, patch, monitor and back up what we build, so it keeps working long after launch.

Engineering depth

The hard engineering, done in-house.

Twenty years of software engineering, for organizations where data pipelines and access control were not negotiable.

For Thrive, connecting appointment data to ad spend and CRM reporting required engineering across systems. That project illustrates the depth we bring to attribution and integration work. Each new build begins with its own systems review and scope. Read the Thrive case study

Previously built for

  • CNN
  • Dow Jones
  • Johnson & Johnson
  • Wolters Kluwer
Google AdsMeta AdsWebsiteCRMEHRPatients& revenue

Thrive’s reporting: ad platforms, website, CRM and a non-cloud EHR, connected into one view of patients and revenue.

  • 12×

    Website leads, year over year

    Thrive

  • +143%

    Monthly appointments since April 2023

    Thrive

  • +96%

    Annual online revenue, first year after launch

    TV Armor

Thrive’s organic social and operations share credit for its appointment growth.

Common questions

Before we build.

Should we build or buy?
Buy when a product already does the job; most of the time one does. We build when the tool you need does not exist, or when stitching three subscriptions together costs more than one thing made to fit.
Where does AI fit?
We use AI for defined workflows such as lead analysis, call summaries and assisted follow-up. Data quality, human review and escalation are designed into the scope.
Which CRMs do you work with, and who owns what?
We start with the systems you already use. Supported connectors, standard APIs and legacy systems require different scopes; we define ownership and integration work before building.

Connected capabilities

Work that connects.

Start with the problem

Bring us the workaround.

Tell us what your team does by hand, or works around, today. We’ll tell you whether to build, buy, automate or leave it alone.

Scope a build