Insights: Ideas for connecting demand to growth.

Short, specific articles on the systems that connect marketing spend to revenue.

  1. Funnel diagnostic

    Actual / target

    Click-through rate
    5.1% against a target of 7%
    Landing page conversion
    5.5% against a target of 9%
    Lead-to-patient rateBiggest leak
    26% against a target of 50%

    The worked example in this article: a multi-location practice, measured against the three targets.

    Healthcare Marketing ·

    The 3 Metrics That Actually Matter in Healthcare Marketing (Not Vanity Metrics)

    CTR, landing page conversion, and lead-to-patient rate: the 3-metric framework that shows PT, chiro, and acupuncture practices exactly where revenue is leaking.

    Dan Ramos

    Read the article
  2. Google AdsMeta AdsWebsiteCRMBillingCustomers& revenue

    Ad platforms, website, CRM and EHR: the four silos this guide connects, judged on one number.

    Attribution & Data ·

    Connecting Marketing Dollars to Patient Revenue in Healthcare

    A practical guide to tracking healthcare marketing ROI across Google, Meta, your website, CRM, and EHR—so you can tie ad spend to real patient revenue.

    Dan Ramos

    Read the article

Put it to work

Want help applying this to your business?

Tell us where the business is today and where you want to take it. We’ll tell you the right next step.

Talk to Us