Healthcare marketing insights: Practical guidance on patient growth.

Growth strategy for physical therapy, chiropractic, and acupuncture practices. Practical guidance on paid media, attribution, conversion optimization, and the systems that connect ad spend to collected revenue in your EHR.

  1. Funnel diagnostic

    Actual / target

    Click-through rate
    5.1% against a target of 7%
    Landing page conversion
    5.5% against a target of 9%
    Lead-to-patient rateBiggest leak
    26% against a target of 50%

    The worked example in this article: a multi-location practice, measured against the three targets.

    Healthcare Marketing ·

    The 3 Metrics That Actually Matter in Healthcare Marketing (Not Vanity Metrics)

    CTR, landing page conversion, and lead-to-patient rate: the 3-metric framework that shows PT, chiro, and acupuncture practices exactly where revenue is leaking.

    Dan Ramos

    Read the article
  2. Google AdsMeta AdsWebsiteCRMEHRPatients& revenue

    Ad platforms, website, CRM and EHR: the four silos this guide connects, judged on one number.

    Attribution & Data ·

    Connecting Marketing Dollars to Patient Revenue in Healthcare

    A practical guide to tracking healthcare marketing ROI across Google, Meta, your website, CRM, and EHR—so you can tie ad spend to real patient revenue.

    Dan Ramos

    Read the article

Put it to work

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