Revenue Intelligence for Healthcare Ads
Connect ad clicks to attended appointments and revenue, then push better signals back to ad platforms to improve performance.
Built for practices spending $10k+/month on paid media.
What "ROAS" should mean in healthcare
If ROAS is based on lead volume alone, it is not an ROI metric. For paid healthcare marketing, ROAS should be grounded in collected revenue tied to actual patient outcomes.
Old definition
Platform-reported conversions and assumptions.
Revenue intelligence definition
Paid spend mapped to attended patients and collected revenue.
How it works (data flow)
Step 1
Capture lead + identifiers
When a paid ad creates a call or form lead, we capture source and campaign data so each lead has a clear origin.
Step 2
Match to appointment + outcome
We connect lead records to attended appointments and downstream outcomes in your existing operating systems.
Step 3
Attribute to channel and campaign
Every confirmed patient and revenue event is tied back to the paid campaign that influenced it.
Step 4
Report ROI + send better signals back
Your team gets decision-ready reporting and your ad platforms receive higher quality conversion signals for optimization.
What you can measure
CAC by channel and campaign
Know what you are paying per acquired patient, not just per lead.
ROAS by location
See which locations are producing collected revenue and which need budget changes.
ROAS by provider or service line
Allocate spend to the services and providers creating measurable financial return.
Lead to patient conversion rate
Identify where lead quality is weak before it drains budget and staff time.
Wasted spend visibility
Find campaigns producing activity without producing attended patients.
Budget shift recommendations
Move from reporting to action with clear direction on what to cut and what to scale.
Inside the app
Real operators need a view they can trust. These screens show how paid performance, patient outcomes, and reporting detail come together in one working system.
Integrations
Ad platforms
Google Ads and Meta Ads campaign data connected as the foundation of paid attribution.
Lead capture systems
Call tracking, forms, and CRM records normalized so each paid lead can be matched reliably.
Scheduling and outcomes data
Appointment and downstream outcome data mapped back to paid media source records.
Revenue data sources
Collected revenue inputs tied to campaigns for true paid media ROI reporting.
Proof assets to ship this page with stronger social proof:
- 1 screenshot of your dashboard view (can be blurred or demo data)
- 1 example report: ROAS by location
- 1 short case snippet: before and after budget decisions
Security and compliance approach
Attribution should not require a black box. We keep implementation practical, transparent, and scoped to what is necessary for paid performance reporting.
FAQs
Get clarity before your next budget meeting
If you are tired of reporting that stops at leads, book a demo and we will show you exactly how paid spend ties to patient revenue.