Healthcare Paid Ads That Prove Revenue (Not Just Leads)
Run Google + Meta ads and connect spend to real patient revenue so you can scale with confidence.
For practices spending $10k+/mo on paid ads.
Why "lead volume" reporting is lying to you
Most paid media reports show activity, not outcomes. If your agency cannot tie spend to patients and collected revenue, you are making budget decisions in the dark.
What you are shown
Lead count up 28%
What leadership asks: How many became patients and what revenue did they collect?
Budget goes to campaigns that look good in-platform but underperform in the practice.
What you are shown
Cost per lead down this month
What leadership asks: Was the lower cost tied to qualified appointments or low-intent volume?
Teams scale cheap leads that consume front desk time and do not convert.
What you are shown
Platform ROAS is strong
What leadership asks: Is that based on real outcomes or ad platform reporting assumptions?
Leadership makes spend decisions without verified patient-level outcomes.
The High Country system (Ads + Revenue Intelligence)
This is the difference between media management and accountable growth. We run your campaigns and connect every optimization to the full path: ad click - lead - patient - revenue.
Step 1
Build campaigns for intent, not just volume
We structure Google and Meta around service lines, locations, and patient intent tiers so paid traffic quality starts high.
Step 2
Capture complete conversion data
Calls, forms, and lead details are normalized so each paid lead can be traced through your intake and scheduling workflow.
Step 3
Match to attended appointments and revenue
We connect outcomes back to source campaign data so your reporting shows what actually turned into patients and collected revenue.
Step 4
Optimize where ROI is real
Budget moves are based on patient and revenue signals, not vanity metrics, so the account gets sharper month over month.
Real numbers. Even uncomfortable ones. That is how you know where to cut, where to hold, and where to double down.
What we manage (Google + Meta + conversion architecture)
One team accountable for campaign execution and the reporting layer behind decisions.
Google Ads management
Search, Performance Max, and remarketing programs tuned for healthcare intent and local demand.
- Campaign architecture by location and service line
- Keyword and query control to reduce lead spam
- Bid and budget shifts tied to downstream quality
Included in paid ads engagement
Meta Ads management
Meta campaigns built to generate qualified demand and retarget missed opportunities without chasing cheap lead volume.
- Audience strategy for prospecting and retargeting
- Creative and offer testing by service priority
- Placement and frequency controls for efficiency
Included in paid ads engagement
Conversion architecture and reporting
The tracking layer that connects ad spend to patient and revenue outcomes so decisions are grounded in real ROI.
- Lead source normalization across channels
- Appointment and patient outcome matching
- Executive reporting: spend -> lead -> patient -> revenue
Included in paid ads engagement
What we are NOT
- SEO retainers
- Email newsletter management
- Generic marketing bundles with mixed channels
Internal resources
- Revenue Intelligence
- Google Ads management details
- Meta Ads management details
- Industry-specific playbooks
What you get each month (deliverables list)
Clear reporting, clear priorities, and a clear optimization plan. No vanity-metric theater.
Weekly executive snapshot
A quick read on what changed, what it means, and what we are adjusting next.
Monthly paid media deep dive
Channel and campaign performance tied to patient outcomes and collected revenue.
Budget reallocation plan
Specific recommendations on where to cut, where to hold, and where to scale.
Creative and landing page test roadmap
Prioritized testing plan to improve lead quality and conversion rate over time.
Attribution QA and signal health checks
Ongoing validation that tracking is accurate so optimizations are based on clean data.
Leadership-ready ROI narrative
Decision-ready summary your owner, CMO, or CEO can use without translation.
Case studies (2-4 cards)
Snapshot examples of how paid ads decisions improve when attribution connects to business outcomes.
Multi-location dental group
$35k/mo spend across general and implant service lines
Before: Optimizing to form fills made the account look efficient while front desk quality stayed inconsistent.
After: Rebuilt campaign structure by location and service line, then optimized using patient and revenue outcomes.
Result: Leadership could clearly identify which offers and locations deserved more budget.
Orthopedic practice with high call volume
$22k/mo spend with heavy phone conversions
Before: Call quantity was high but provider calendars were uneven and ROI was unclear by campaign.
After: Introduced conversion architecture to separate qualified calls from low-intent inquiries and tie outcomes to paid campaigns.
Result: Budget shifted into campaigns producing attended appointments, not just call count.
Dermatology group scaling new locations
$48k/mo spend across mature and newly launched locations
Before: Expansion spend was distributed evenly without evidence of which location mix was working.
After: Implemented location-level reporting across Google and Meta with monthly reallocation driven by real outcomes.
Result: The team scaled faster in winning markets and reduced wasted spend in low-yield campaigns.
FAQs
Book a demo / request audit
If you are spending $10k+/month on paid ads and still asking "what worked?", this is the right conversation.
Ideal client
- Healthcare practice with $3M+ annual revenue and clear growth goals
- Paid ads budget of $10,000+ per month (current or planned)
- Leadership team that wants ROI decisions tied to patient revenue, not lead volume
- Operations team willing to align intake and reporting workflows
Not a fit
- Looking for an SEO-only or social content engagement
- Spending under $10,000/month on paid ads
- Need a set-it-and-forget-it vendor with no performance accountability
Prefer to start with specifics? Bring your last 90 days of ad spend and we will map where to cut, where to hold, and where to scale.