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Strategy notes for healthcare growth teams

Practical guidance on attribution, ROI, and revenue operations for healthcare practices.

Leads vs. Patients — The Metric That's Costing Your Practice Thousands
Feb 13, 202610 min read

Leads vs. Patients — The Metric That's Costing Your Practice Thousands

Only 15-25% of healthcare marketing leads become actual patients. Here's where your funnel breaks, what it's really costing you, and how to fix it.

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The Healthcare Marketing Attribution Gap — Why Your Agency's Reports Are Lying to You
Feb 13, 20269 min read

The Healthcare Marketing Attribution Gap — Why Your Agency's Reports Are Lying to You

Healthcare practices spend billions on marketing but can't connect a single ad dollar to a patient who showed up and paid. Here's why attribution breaks and how to fix it.

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